The investment shall be primarily directed towards improving the personalised nature of Josh Wood Colour’s e-commerce model. “We’re evaluating how you can greatest serve our customer on-line — and how we ensure each individual receives a personal session,” Wooden instructed BoF. This may contain further developments to the brand’s existing […]
A part of the challenge is that personalisation tends to be a low-quantity enterprise. A product that treats dandruff and split ends and eliminates brassy undertones and is designed for over-50s could be the good resolution for some, but it surely’s unlikely to make sense for brand owners who have […]
Michelle Dixon, a stylist at Chicago-based mostly Maxine salon, previously namechecked this deep conditioner from TGIN for 4C hair, which can be utilized in lieu of a conventional, much less nourishing, conditioner. “I would favor to simply skip the conditioner and go for the mask each time,” says Dixon, “as […]
